Social Media Design Process.
This capabilities overview details the process LOMAXcreative uses to successfully execute social media design projects: a multi-phased approach and robust client collaboration to ensure a quality end product.
Phase One
Research & Design Concepts
LOMAXcreative will discuss the target audience, brand, mission, scheduling, and goals for the social media project in depth with the client. After this initial research, mood boards will be created.
Phase Two
Design
After receiving feedback on the mood boards, LOMAXcreative will start the design process.
Phase Three
Production
Following approval of the social media design, mobile and web-ready files will be prepared.
Phase Four - Optional
Marketing Collateral
Have you scoped out the possibilities for marketing collateral? To engage your audience further, such as flyers, and direct mailings. Each component can be tailored to your needs and priced individually for maximum flexibility.
Phase five
Happy Client!
I am always so excited to fulfill all your graphic design needs!
Phase One:
Research & Social Media Project Concepts Kickoff Meeting.
In this key meeting, our primary objective is to immerse ourselves in the client’s business ecosystem, understanding their mission, target audience, competitors, industry dynamics, and timelines. This interactive session typically spans an hour, laying the groundwork for LOMAXcreative’s thorough research into all discussed aspects. With this insight, we design initial concepts tailored precisely to the client’s social media project needs.
Research & Mood Boards.
Mood boards are not just a collection of design elements but a creative and innovative way to provide initial images, concepts, colors, and styles proposed for the project’s general “look and feel.”
In this round, we present 2 to 3 custom curated style concepts via digital mood boards, inviting feedback from our clients. These visual representations serve as invaluable tools for engaging in comprehensive discussions. We fine-tune the style through iterative refinement until an approved direction for the project’s visual identity is achieved.
Phase Two:
Print Design.
Design.
Upon receiving feedback on the mood boards, LOMAXcreative will proceed with the design phase of the social media project. Our design process involves multiple delivery rounds, ensuring ample client input and refinement opportunities. The details of each round are outlined in the corresponding project’s statement of work, providing clear expectations and transparency throughout the collaboration.
Phase Three:
Production.
After the social media project has been approved, LOMAXcreative will expertly prepare the files for upload. The final files can be delivered to the client or uploaded to their server or social media scheduler.
Phase four:
Optional: Marketing Collateral.
LOMAXcreative can create marketing collateral to generate even more excitement and engagement for the social media campaign. Potential ideas for marketing collateral are reports, flyers, and postcards. Each element can be customized to suit your specific requirements and priced separately, offering optimal flexibility. Ask about my Squarespace bundles to further enhance your social media outreach and brand!
LOMAXcreative Project Scope Coordination:
Project Management.
All projects are managed in one central location to ensure total transparency throughout the execution of the project. Our goal is to provide complete visibility on the project 24/7.
To-do Lists
Milestone Scheduling
Deliveries
Client Feedback
Next Steps:
Proposal & Statement of Work (Sow).
We would be delighted to work with you to satisfy your business’s design needs. Each engagement with LOMAXcreative includes a proposal and detailed statement of work defining our services. The proposal will clarify the process we will use to execute the project, and the statement of work will act as a formal agreement between LOMAXcreative and you as the client.
