With two decades of experience in design under my belt, I've witnessed the transformative impact of social media on the industry landscape. In today's digital era, social media has become necessary for virtually every project, whether it's reports, books, or you name it. Instead, a successful launch demands a thought-out social media presence. Leveraging my extensive background and adaptable mindset, I excel at distilling printed material into essential elements for effective social media campaigns. My ability to seamlessly translate traditional design into digital formats has been instrumental in ensuring the success of my client's projects across diverse platforms.
The Transformative Impact of Social Media
My Process
Phase One
Kickoff Meeting Research Project Mood Boards
We will have an in-depth discussion about the organization, target audience, and primary competitors. Following this initial research discussion, mood boards will be created and presented.
Phase Three
Primary Project and Secondary Designs Finalized
After receiving feedback from multiple rounds of the initial project concepts, a primary design and any requested secondary projects will be created.
Phase Four
Final Project Design Hand-off: A Seamless Transition
After the client approves all primary and secondary projects, files will be sent to the client, printer, and/or web developer. For print projects, this can also include paper selection and press checks.
Phase Two
Present Mood Boards Initial Design Rounds
Initial project concepts and styles will be created using feedback on mood boards. The primary project design will dictate the needs of any secondary designs. For example, if a logo were designed, would a business card or stationery package also be needed?
Phase Five
Happy Client!
Thank you for being a valued client; I can’t wait to hear all the glowing feedback your project will receive!
Additional Social Media Samples
Social media designs for Trupanion pet insurance.
Social media design for EdTrust's culture book.
Social media designs promoting the Veg Forward book.
Social media and design of AGU's Earth & Space Science News magazine about women scientists.
Infographic Social Media Design for EdTrust.
Report Cover Interior Spreads, Infographics, and Social Media Designs for EdTrust Report.
Social Media Graphic for EdTrust.
Report cover, interior spreads, infographics, and social media designs for EdTrust Broken Mirrors Report
Social media infographic for EdTrust.
Social Media Graphic about the PROSPER Act.
Cover Design, Interior Spreads, Teacher Quotes, and Social Media Design for EdTrust report.
Social media graphics about self-care.
Social Media Graphics for Teacher's Week.
Social media infographic on gun violence.
A collection of brochures and posters about advanced coursework and addressing inequities in education, with green, orange, and yellow geometric designs.