Print Design Process.
Welcome to my capabilities overview, where I unveil the detailed process LOMAXcreative employs to guarantee top-tier quality and exceed client expectations in print design projects. With a comprehensive, multi-phased strategy, I engage in close collaboration with clients, ensuring that the end result not only reflects their vision but surpasses their every expectation.
Phase One
Research & Design Concepts
LOMAXcreative will discuss the target audience for the print project in depth with the client. After this initial research, mood boards will be created.
Phase Two
Print & Design
After receiving feedback on the mood boards, LOMAXcreative will start
the design process.
Phase Three
Pre-press & Production
Following approval of the print design, print files will be prepared for the press. This can include implementing printer marks, adjusting bleeds, and packaging fonts and images. The press-ready files will be delivered to the client or printer of the client’s choice.
Phase Four - Optional
Press Management
LOMAXcreative can work directly with the printer of the client’s choosing to manage the final production of the print design. This typically includes reviewing press proofs for quality control.
Phase Five - Optional
Marketing Collateral
Elevate anticipation and generate buzz for your print project with strategically crafted marketing collateral. Engage your audience through dynamic channels like social media, eye-catching fliers, and personalized direct mailings. Each component can be tailored to your needs and priced individually for maximum flexibility.
Phase One:
Research & Print Project Concepts Kickoff Meeting.
During this meeting, we will focus on delving into the client’s business, mission, target audience, competitors, industry landscape, and printing techniques. Typically, this session lasts for an hour. Subsequently, LOMAXcreative will diligently research all discussed topics to design initial concepts for the client’s print design project.
Research & Mood Boards.
Mood boards are not just a collection of design elements but a creative and innovative way to provide initial images, concepts, colors, and styles proposed for the project’s general “look and feel.”
In this round, we present 2 to 3 custom curated style concepts via digital mood boards, inviting feedback from our clients. These visual representations serve as invaluable tools for engaging in comprehensive discussions. We fine-tune the style through iterative refinement until an approved direction for the project’s visual identity is achieved.
Phase Two:
Print Design.
Upon receiving feedback on the mood boards, LOMAXcreative will proceed with the design phase of the print project. Our design process involves multiple delivery rounds, ensuring ample client input and refinement opportunities. The details of each round are outlined in the corresponding project’s statement of work, providing clear expectations and transparency throughout the collaboration.
Phase Three:
Pre-press Production.
After the print design project has been approved, LOMAXcreative will diligently prepare the design files for printing. This involves implementing printer marks, adjusting bleeds, and securely packaging fonts and images. The press-ready files will then be delivered to the client or the client’s chosen printer.
Phase four:
Optional: Press Management.
If desired, LOMAXcreative can work directly with the printer of the client’s choosing to manage final production of the print design project. This typically includes reviewing press proofs for quality control.
Phase Five:
Optional: Marketing Collateral.
LOMAXcreative can create marketing collateral to generate excitement and anticipation for the print launch. Social media assets, flyers, and direct mail campaigns are effective starting points. If desired, these additional items can be priced separately for your convenience. Are you interested in bundling a Squarespace site for your upcoming print project launch? Just let me know, and I’ll be happy to help out!
LOMAXcreative Project Scope Coordination:
Project Management.
All projects are managed in one central location to ensure total transparency throughout the execution of the project. Our goal is to provide complete visibility on the project 24/7.
To-do Lists
Milestone Scheduling
Deliveries
Client Feedback
Next Steps:
Proposal & Statement of Work (Sow).
We would be delighted to work with you to satisfy your business’s design needs. Each engagement with LOMAXcreative includes a proposal and detailed statement of work defining our services. The proposal will clarify the process we will use to execute the project, and the statement of work will act as a formal agreement between LOMAXcreative and you as the client.
