With over 20 years of experience in design, I bring a wealth of knowledge and expertise to every book design project. My background in print and digital design has allowed me to perfect the fundamentals and look beyond fleeting trends. I pride myself on clear communication throughout the entire process to ensure my client’s needs and visions are fully realized
Professional Book Design.
Comprehensive Expertise.
Innovative Printing Techniques: I offer unique insights into enhancing the appeal of your book through advanced printing techniques like Embossing/Debossing, Die-Cutting, and Edge Painting or Gilding. These methods not only improve aesthetics but also maintain cost-effectiveness, adding significant value without breaking the bank.
Print and Digital Mastery: My experience spans both digital and print design. With two decades of working in the print industry, I have a deep understanding of the process and maintain strong relationships with professional printers. This experience in the printing industry ensures your book will be printed in the highest quality within your budget.
Versatile Design Skills: While my primary focus is on book design, my expertise extends far beyond that. I excel in creating impactful marketing materials that elevate your brand and expand your digital presence.
LOMAXcreative Commitment.
At LOMAXcreative, we believe in a comprehensive, multi-phased approach to book design. Our team works closely with clients to ensure the final product meets their expectations and accurately reflects their vision. We strive to create designs that are both beautiful and impactful, providing a seamless and satisfying experience from concept to completion.
Phase One
Research & Design Concepts
LOMAXcreative will have an in-depth discussion with the client about the target audience for the book design project. Initial design concepts will be developed after this initial research and discussion of the mood boards.
Phase Two
Print & Design
After receiving feedback on the mood boards, LOMAXcreative will start the book design process.
Phase Three
Pre-press & Production
Following approval of the book design, we will prepare the design files for press. This includes implementation of printers marks, adjusting bleeds and packaging up fonts and images. The press-ready files will be delivered to the client or printer of the client’s choice.
Phase Four - Optional
Press Management
If desired, we can work directly with the printer of the client’s choosing to manage final production of the book design. This typically includes reviewing press proofs for quality control.
Phase Five - Optional
Marketing Collateral
If desired, LOMAXcreative can design marketing collateral to help create excitement and buzz for a book launch; social media, postcards, bookmarks, fliers, and invitations are good places to start. If desired, these items can be priced separately.
Phase One:
Research & Book Project Concepts Kickoff Meeting.
In this meeting, we will discuss the client’s business, target audience, competitors, industry, and core values. This meeting typically requires one hour. Following the meeting, LOMAXcreative will continue researching all items discussed to generate initial ideas for the client’s book design.
Research & Mood Boards.
Mood boards include a collection of design elements that provide initial images, concepts, colors and styles proposed for the general “look and feel” of the project.
The first round of mood boards typically includes 2–3 style concepts delivered to the client in digital format for feedback. We then refine the style until we have an approved direction to proceed with for visual design of the project.
Phase Two:
Print Design.
Print Design.
After receiving feedback on the mood boards, LOMAXcreative will design the book. Each design project includes several rounds of design delivery and client feedback opportunities. Details for each round will be outlined in the project’s corresponding statement of work but generally include the design of the book cover, interior pages, and spine.
Phase Three:
Pre-press Production.
Mood boards include a collection of design elements that provide initial images, concepts, colors and styles proposed for the general “look and feel” of the project.
The first round of mood boards typically includes 2 to 3 style concepts delivered to the client in digital format for feedback. We then refine the style until we have an approved direction to proceed with for visual design of the project.
Phase four:
Optional: Press Management.
If desired, LOMAXcreative can work directly with the printer of the client’s choosing to manage the final production of the book design. This typically includes reviewing press proofs for quality control.
Phase Five:
Optional: Marketing Collateral.
If desired, LOMAXcreative can design marketing collateral to help create excitement and buzz for a book launch; social media, postcards, bookmarks, flyers, and invitations are good places to start. If desired, these items can be priced separately. Ask me about bundling a SquareSpace site for your upcoming book promotion!
LOMAXcreative Project Scope Coordination:
Project Management.
All projects are managed in one central location to ensure total transparency throughout the execution of the project. Our goal is to provide complete visibility on the project 24/7.
To-do Lists
Milestone Scheduling
Deliveries
Client Feedback
Next Steps:
Proposal & Statement of Work (Sow).
We would be delighted to work with you to satisfy your business’s design needs. Each engagement with LOMAXcreative includes a proposal and detailed statement of work defining our services. The proposal will clarify the process we will use to execute the project, and the statement of work will act as a formal agreement between LOMAXcreative and you as the client.
